‘Kindness in Communication’ ideas by IUE students

Students of Department of Public Relations and Advertising, Izmir University of Economics (IUE) developed creative ideas for a world-famous tire brand (Continental) with the theme of 'kindness communication'. A total of 28 students, divided into 6 groups, worked all day long to create environmentalist, easy-to-apply, effective and sustainable projects in the event called ‘Keep It Good Advertising Workshop Series’.
In the event held in cooperation with IUE Faculty of Communication and Izmir Association of Advertising Agencies (IRD), IUE students, who prepared the works titled ‘Pet şişeden lastiklere' (From plastic bottles to tires), ‘#Sürdürebilmekiçinsür’ (Drive for Sustainability), ‘Sen de kahraman ol’ ('You too become a hero), ‘Sürerek sürdürün’ (Drive to sustain), ‘Dönüşümü taşıyoruz’ (We carry the transformation), and ‘Siz Continental ile sürdükçe yaşam da sizinle sürüyor’ (Life goes on as long as you go on with Continental), were appreciated with their suggestions that make a difference. Students worked with mentors from IRD throughout the day. At the end of the event held at the IUE Conference Hall, students presented their creative ideas to IRD members and company officials.
THEY BOTH PRODUCED AND LEARNED
Prof. Dr. Sema Misci Kip, Lecturer of Department of Public Relations and Advertising, stated that they attach great importance to the activity in terms of developing the culture of working together as well as the creativity of the students. Prof. Dr. Misci Kip said, “We have been holding the 'Keep It Good Advertising Workshop Series' event hosted by the University on the theme of 'kindness communication' for three years. Such activities are very valuable in terms of students developing new ideas by using the knowledge they have acquired in the department, meeting people from different sectors and having an environment and showing their talents. Our students completed their meticulous work with the support of IRD member mentors. They enjoyed both developing new ideas and learning new things.”
Adding that as a department, they will continue to make exemplary projects and collaborations for university-city integration, Prof. Dr. Misci Kip emphasized that they aim to create new opportunities for their students in this way.
NEWSALL NEWS

They shot and directed, and won the prize
Yağmur Canpolat and Berna Oduncu, students of Izmir University of Economics (IUE) Department of Cinema and Digital Media, won the ...

We returned from Golden Boll with an award!
Yağmur Canpolat and Berna Oduncu, students of Izmir University of Economics, Department of Cinema and Digital Media, won the Best ...

CDM students won an award the KHAS Short Film Festival!
Double Exposure, directed by Ömer Nakay and Oğuz Kaan Kurt, students of the Cinema and Digital Media Department at İzmir University ...

‘Galactic Treasure’ got an award from Hong Kong
Ecem Çörtle, a student from Izmir University of Economics (IUE) Department of Cinema and Digital Media, came third at the ...

A festival full of ‘creativity’
The countdown has begun for Izmir University of Economics' (IUE) ‘GençYaratıcı Festival,’ which will bring together renowned figures from creative ...

NEW GÜZELBAHÇE CAMPUS
DetailsGLOBAL CAREER
As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
More..CONTRIBUTION TO SCIENCE
Izmir University of Economics produces qualified knowledge and competent technologies.
More..VALUING PEOPLE
Izmir University of Economics sees producing social benefit as its reason for existence.
More..